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About TrackR

The TrackR series of products (TrackR bravo and most recently TrackR pixel) was developed by TrackR, a Santa Barbara, CA-based startup company. The company was founded by Chris Herbert and Christian Smith, two UC Santa Barbara graduates who met during their college years.

The idea for TrackR began when Chris almost lost his car to the Pacific Ocean because he couldn’t find his keys, ultimately redefining the definition of beach side parking. After brainstorming a solution, Chris and Christian entered into the UC Santa Barbara business plan competition and won.

They began working on TrackR the same day they graduated in 2009 and were joined by Jacques Habra of Noospheric as Lead Investor and Advisor to launch the world’s first next generation tracking device, Phone Halo, at DemoGod 2010.

Since that time, several revisions of Phone Halo have been released including Cobra Tag, inSite, TrackR wallet and TrackR sticker. Each better than the last. Over a quarter of a million devices later, the team is proud to announce TrackR bravo and TrackR pixel represent the original vision for the company of taking the database of items in your head and moving that to your phone.

How does TrackR work?

TrackR devices use Bluetooth to connect to the TrackR app running on your phone. The app can monitor the distance between the phone and device by analysing the power level of the received signal. This link can be used to ring the TrackR device or have the TrackR device ring the phone.

The device uses a new kind of radio called Bluetooth Low Energy (BLE). BLE is not the same as Bluetooth Classic and consumes 50 times less power. TrackR was one of the first companies to use BLE in 2011. Thanks to BLE technology, TrackR devices have up to 1 year battery life while maintaining their small size.